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As a coach, Anna Urnova creates safe evocative spaces, where her clients connect to their core power, experience rapid transformations, and make the changes they’ve tried many times before and failed.
Distinguished Professor of Leadership and Organizational Change, INSEAD/ Top 50 Thought leader
Anna has an uncanny ability to connect dots, bringing together things from your life and past that until now seemed unconnected to you, but that were actually holding you back. As you work through those blocks with her, you’ll find yourself increasingly on your authentic path and purpose in life.
Just three months after finding Anna on Facebook, I am in the process of creating my own podcast and booking my own guests. Previously this had been a dream idea scribbled on the back of a beer mat in a pub.
And if you’re worried about the money you’re going to spend, think of it like this: can you put a price on becoming the person that you actually want to be?
Employee at Big Media Corporation, Coaching Client
The early work led me to some important personal insights, acceptance of which have allowed me to move on. Anna is unremittingly positive whilst offering focused and incisive feedback. She has a knack of allowing the expression of ideas and intervening effectively to drive the process forward when needed.
The work to develop a new identity has allowed sufficient exploration of alternatives whilst also requiring concrete progress. The overall impact of the process will have been to create the clarity and confidence for me to start the next chapter of my story.
Coaching Client
If you’re brooding over a career or situation that you believe is preventing you from being true to yourself, you have to eventually start doing something about it rather than simply talking about it.
This program will help you gain some clarity in describing it and take action in an organized fashion.
Coaching Client, USA
Coaching Client, Hong Kong
If you are willing to put in the work, her structured 12 week program will give you all the tools needed to take control over your transformation and feel confident in your new endeavors.
Anna’s 1:1 coaching has been transformative as well. Her reflections both in the calls and afterwards have brought me new valuable insights into my limiting beliefs, their origin and how to change them going forward.
The program set-up with weekly group calls with other participants is a great plus as well, getting to share experiences and learn from each other.
If you want to get “unstuck”, sign up with Anna today!
Global Head of Customer Experience, Coaching Client
I was motivated to seek specialized help for a breakthrough from an experienced professional, rather than turning to the many prolific “experts” on LinkedIn who seem to cater to those still in the early stages of their careers. My reasoning was that if it speeds up the job search by just a few months, it’ll be worth it. Plus, it adds a framework for the remainder of my career post-50.
In many ways, this work gave me a chance to self-reflect. I haven’t always had this perspective, and I wished I was able to use that skill earlier in my career.
It gave encouragement and positive feedback, which I really appreciated in those difficult days. This change in perspective was much needed.
Coaching Client, USA
I’m 51 years old. I have received a lot of advice and I have had the good fortune to receive a lot of good teaching from my multi-cultural networks (friends, family, church, professional education & work , coaching) which span across three languages (English, French, Italian).
I have found Anna’s coaching program to be so totally complete, concise, instructive, easy to get, across the multitude fabric of my human being. Most importantly for me is Anna’s understanding to connect to my higher purpose which can only (?) be achieved via Co-creation with a higher force/ energy.
The program is simple, immediate & concrete. Anna’s approach was 100% dedicated throughout the program – at all times I really felt Anna’s drive & commitment to support & guide me as I worked thru the program modules. I recall being astounded on occasions by Anna’s astuteness to capture my sticking points and to summarise and show the way forward.
Designer & Design Coach
Suddenly you start seeing multiple opportunities coming your way… It’s the power of positive reinforcing beliefs which makes those opportunities more clear and achievable.
In my case, I could give a purpose and vision to my inner calling. I was struggling for quite some time to make a positive move forward and 3 weeks into the program, I gathered enough courage to make a decision, which would get me started on my entrepreneurship journey and while on the program completed my deal of acquiring a company to realize my vision.
When I reflect back and connect the dots, it was the coaching sessions with Anna, which acted as catalyst to my decision making.
A big thank you to Anna for the fabulous work, she is doing and the great content she has curated for the course through her years of experience.
Sr Management Professional in Middle East
From the very first sessions it was clear that this would be transformational, and it would allow me to develop my passion and new career.
Through an amazing set of 121 coaching, invaluable tools, exercises, group calls, did the flow of the program not only lay out the path for change, but did this in a fun and uplifting way.
Trust me if I say that joining this program will not only guide you to identify and work towards your dream career, but it will help to shape your overall identity and apply the learnings in every aspect of your life. I know as this is exactly what happened to me ????
Congrats and thank you again Anna for the life changing experience!
COO
The 3 months midcareer change program has been extremely valuable and has allowed me to take a step back, take stock, re-evaluate my professional journey as well as to crystallize the compelling vision and action plan for the future.
Anna’s coaching program has a very well thought-through structure and it supports your transformation at each step of the way. Anna has a humane & empathetic and yet a pragmatic coaching style. Anna will always let you know where you stand with achieving your goals and will call out your self sabotage. Anna’s insights and observation a very shrewd and clear.
I can’t recommend her and the program enough and will welcome any opportunity to work with Anna in the future.
Senior Executive
She has a tremendous ability to push me out of my comfort zone, and her tailored advice has never ceased to amaze me.
Our work together has made an incredible difference in my career path.
Executive Director
Corporate HR is definitely what I can do, but my key inspiration is to support individuals not corporations.
Anna’s program and coaching style is intensive and very structured. It gave me a clear roadmap of what I can and more importantly want to do, and allow me to experiment. For now I’ve a tool, which allow me to really manage my career based on my inspiration and do it in the safe mode.
I highly recommend Anna’s program for anyone, who want to have a real working tool for finding YOUR best place of work.
HR Professional
I turned down a promotion to top management at the company I was working at just to quit my job, invest my own money and start a business from scratch.
Now, 1.5 years later we closed our first round of investment, are in the midst of setting up a holding company and securing our own technological IP, and I’ve just become a strategic shareholder in a company which 1 year ago was considered to be one of our competitors!
The reason I’m sharing this with you is because our sessions have helped me to establish guiding principles on how to go about making life changing decisions.
My starting point was to understand what “success” truly means to me.
I guess, this whole email can be summed up in one sentence: Thank you for helping me to cut through the bullshit and set my focus straight.
Entrepreneur, Europe/Africa
Lubomir N.
Career Transition Coaching Client
Anna’s coaching program is a kind of a discovery channel about yourself.
It’s very interesting but also might be scary sometimes.
You should be ready to meet a real you. It’s not easy but it’s worth it, especially in a company with the best possible guide, Anna, very supportive and reliable, and demanding at the same time.
And that’s why I definitely recommend the program and Anna as a Coach.
IK
Entrepreneur
I would recommend the program to people who, like me at the beginning, had an idea but couldn’t see the right direction to realize it.
The Program and Anna take you step by step taking in account your doubts and resistances. She knows before you, what are the obstacles that you will find along the way and gives you the key to overcome them.
Even if at the beginning might seem confused and you see no light, going through the process will clear your mind…
Ad B.
Coaching Client
You’ve seen some of the results. Now it’s time to watch my FREE Masterclass and learn my Signature 5-Step Formula to bust through overwhelm and start making money doing what you LOVE – without having to downshift, get a fancy degree, or quit your job!
I met her during a global executive career acceleration program and since then used her services several times when I had personal career dilemma, executive challenge or both. Anna proved to be incredibly helpful and insightful every time!
Anna’s greatest gift was her exceptional ability to always find options and turn challenges into stepping stones to something new and better.
I am a big fan of Anna’s coaching and strongly recommend her to anyone looking to upgrade your life and/or career.
N.K.
Anna supported me in my first international assignment role where I had to manage crisis and turnaround the business. She helped me significantly upscale my executive presence in a foreign environment, while figuring the right approach to dealing with multiple stakeholders and balancing all that with demands of my family life.
With her coaching I managed to manage a career decision and negotiate the terms and conditions I deserved. Anna was a true support and inspiration and highly recommend her coaching to anyone!
N.V.
Since I talked to her for the first time, I was aware of her enthusiasm and supportive attitude. The most important lesson I learnt during her Program is that the career shift process is not straight but it takes many turns and sometimes this obstacles can stop you completely.
But Anna made me find again engagement and passion every time I was frustrated or lost direction.
She encouraged me even in the worst moments, when I thought it was impossible. Even when I was about to give up, she took me by hand and showed me gain the right perspective.
A.B.
She seems to see through things and gently stirs you to where you can find your true self.
For me personally, the coaching experience was truly life changing.
Good luck to you!
Company President, Pharmaceutical industry
It was the right time.
Anna has an ample and sophisticated method to pursue your goals and connect with one´s WHY and really enjoy from now on what you select as job for living.
In my case apart of understand other Identities I would like to pursue I found my dream job and dared to change into Pharma in quite complex Covid times. It was kind of magic, all the process went with an amazing fluidity and providing me a sense of immense self-confidence towards being happy and successful in my next play.
Now I have a new life and an empowered new story to write. A big thanks.
Keep lighting more people. Congrats for your great and committed job. I already referred you and will keep doing it ????
MTP
She helped me develop new values that I believe will serve me better in the second half of my career and start fleshing out a new identity centered around new career interests. Anna is also highly emotionally intelligent and intuitive, she cares about her clients, and she knows how to appropriately challenge people and push them toward greater truth and self-knowledge.
Coaching Client, USA